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Field of Study

Mobile Commerce (Cross-border E-commerce)

Program objectives: this major aims to cultivate professional high-quality talents who can use various mobile cross-border e-commerce platforms and tools (wishAliexpressAlibabaAmazonetc.) to run various cross-border e-commerce business.

Main courses: E-commerce Theory and Practice, Cross-border E-commerce Practice, International Trade Practice, Marketing Planning, etc.

Career opportunities: graduates mainly engage in marketing, business planning management and other work at cross-border e-commerce enterprises and institutions engaged in mobile cross-border business. They may work as cross-border e-commerce marketing specialist, business assistant, customer service, marketing planning specialist, etc.